Seeing the Lite in brewery deal

10/15/2007 | Advertising Age (tiered subscription model)

Beverage industry experts are watching the Miller-Coors deal to see what transpires with competitive brands Miller Lite and Coors Light. As one Coors executive told Advertising Age, "From the 20,000-foot level, now you have two brands to attack Bud Light with, which is great. On the ground, it's a little more confusing as to how to do it."

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