Growth Outlook for U.S. Online Ad Spending Still Strong

10/15/2008

According to eMarketer, by 2012, an anticipated boom in online video advertising combined with continued strength in more-established Internet ad categories, such as paid search, will mean spending growth greater than 20% for the first time since 2007. EMarketer's U.S. online ad spending growth for 2008 remains at 17.4%. Even though its growth might ebb in 2009 relative to the past four years, Internet advertising will still deliver significant gains.

To find out more about digital marketing and eMarketer's report "U.S. Online Advertising: Resilient in a Rough Economy" click here.

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