B&N's e-reader launch prompts speculation of price push

10/15/2009 | PCWorld

As Barnes & Noble prepares to launch its own version of an e-book reader, industry observers are wondering whether it will force down prices on other e-readers, including Amazon's Kindle. Amazon reduced the price of the Kindle after the introduction of Sony's Reader, and Forrester analyst Sarah Rotman Epps has predicted that prices on e-readers will continue to decline.

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