Cannes, Art Directors Club set policies for "scam ad" entries

10/15/2009 | Advertising Age (tiered subscription model)

Both the Cannes Lions International Advertising Festival and the Art Directors Club have set policies on competition entries determined to be "scam ads," which are campaigns that didn't have the client OK or that only had one paid placement. Cannes will prohibit the creatives from future contests, but not their agencies, while the Art Directors Club will disqualify the entry and alert other competitions about the scam, but not issue any bans.

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