Kellogg explores laser technology to fight fake Corn Flakes

10/15/2009 | Advertising Age (tiered subscription model)

Kellogg plans to use lasers to brand Corn Flakes with the company logo and fight back against knockoffs in the U.K. "We've established that it is possible to apply a logo or image onto food, now we need to see if there is a way of repeating it on large quantities of our cereal," says Helen Lyons, lead food technologist at Kellogg.

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