Protect your brand from online impostors

If you're not vigilant about your company's online identity, you could fall victim to impostors who sell their products in your name, Joe Mescher writes. To ward off cybersquatters, search your business name in various cities using Google's ad tool and check for your brand on social networks via Namechk.com, he suggests.

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Burlington Free Press (Vt.) (tiered subscription model), The

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