How to win over C-suite social-media skeptics

10/15/2010 | SmartBrief/SmartBlog on Social Media

If your CEO isn't a fan of social media, don't blame him -- blame yourself for not framing social-media campaigns in terms he can understand, said panelists at the BlogWorld Expo. Don't try to turn skeptical executives into social-media evangelists, the panelists said -- just focus on explaining how social media can slot into and help further the company's existing strategies.

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