Retailers explore the latest multichannel technologies

10/15/2010 | SmartMoney.com

E-commerce and m-commerce are growing fast, but many of the tech efforts recently implemented by multichannel retailers aim to bring shoppers back to their bricks-and-mortar stores. Geo-location programs, mobile price-comparison tools and the use of daily-deal sites such as Gap's recent uber-successful Groupon offering are all designed to drive in-store traffic.

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