How to fuel your social media customer relationships

10/15/2012 | SmartBrief/SmartBlog on Social Media

Getting a fan to connect with you via a social network is the first step in a long process of building an emotional connection between a brand and a consumer, Mike Lieberman writes. Using social networks to distribute content that is useful, educational and easy to share deepens your connection with existing fans. "The goal is to start a conversation, feed the conversation and keep the conversation going," he writes.

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