Mobile shopping may move beyond research this holiday season

10/15/2012 | MobileCommerceDaily.com

The use of mobile devices for shopping now goes beyond product research, said Ken Burke of MarketLive, with a survey showing that 16% of consumers plan to do most or all of their shopping on smartphones and tablets during the holidays this year, compared with 3% a year ago. And at 29%, "more people than ever will be using mobile to research where to find gifts, where to find stores, compare prices and look for best values for their gift list," Burke said.

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