Analysis: For better mobile marketing, include consumers in tracking decisions

10/15/2013 | ClickZ

As consumer privacy concerns over mobile location tracking mount, it's up to mobile marketers to be more transparent with consumers about how location tracking works and how it can save them money or time, Benjamin Spiegel writes. "If we inform and ask consumers directly if they would like to receive recommendations, rather than just intruding on their devices, a lot of the current and next generation would be happy to share information in order to receive more value," he writes.

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