Estée Lauder’s Bobbi Brown Cosmetics is reaching out to mobile users via the Blippar application, which allows them to scan print ads to access a landing page with calls to action. The augmented-reality campaign, featuring actress Katie Holmes, allows "consumers to interact with it, not just accessing information and exclusive footage, but also expert, professional advice to help them get the most from their Bobbi Brown purchases," Blippar's Lisa Hu said.
Bobbi Brown campaign uses AR to engage print-ad readers
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