Bobbi Brown campaign uses AR to engage print-ad readers

10/15/2013 |

Estée Lauder’s Bobbi Brown Cosmetics is reaching out to mobile users via the Blippar application, which allows them to scan print ads to access a landing page with calls to action. The augmented-reality campaign, featuring actress Katie Holmes, allows "consumers to interact with it, not just accessing information and exclusive footage, but also expert, professional advice to help them get the most from their Bobbi Brown purchases," Blippar's Lisa Hu said.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals