Burt's Bees beats Cliff Notes, retells classics with Vine

10/15/2013 | ClickZ

Burt's Bees' first Vine campaign tackles sometimes infamously lengthy classic literature in the Twitter media's six-second format. The #6SecondClassics include one-famous-scene versions of such books as "Gulliver's Travels," "Moby-Dick," "The Scarlet Letter" and "Julius Caesar." The Baldwin& agency created the videos featuring Burt's products as lead characters being, for example, attacked by a sock squid in "20,000 Leagues Under the Sea."

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