Butterfinger to challenge Reese's for peanut butter cups supremacy

10/15/2013 | USA Today · ConfectioneryNews.com (France)

Nestlé is planning to introduce a peanut butter cup version of its Butterfinger brand next year to rival Reese's Peanut Butter Cup. This change to the 90-year-old Butterfinger bar will make its debut in the company's first Super Bowl commercial and feature the slogan "The cup just got crunchy." The cup features small amounts of the candy because "people prefer Butterfinger in small doses," said Jeremy Vandervoet, brand manager for Butterfinger.

View Full Article in:

USA Today · ConfectioneryNews.com (France)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL