Butterfinger to challenge Reese's for peanut butter cups supremacy

10/15/2013 | USA Today · ConfectioneryNews.com (France)

Nestlé is planning to introduce a peanut butter cup version of its Butterfinger brand next year to rival Reese's Peanut Butter Cup. This change to the 90-year-old Butterfinger bar will make its debut in the company's first Super Bowl commercial and feature the slogan "The cup just got crunchy." The cup features small amounts of the candy because "people prefer Butterfinger in small doses," said Jeremy Vandervoet, brand manager for Butterfinger.

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USA Today · ConfectioneryNews.com (France)

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