Column: Upselling into group booking is a potential business-booster

10/15/2013 | Travel Research Online

Travel agents should look for opportunities to upsell a single cruise booking with clients into a group cruise, John Frenaye writes. "Plant the seed. Offer to upsize that single booking into a small group. More often than not, they will agree that Bob and Carol might love this trip and agree to be your biggest advocate," Frenaye writes.

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