Consumers crave energy boosters beyond caffeine

10/15/2013 | FoodNavigator

Amidst growing consumer perception that caffeine is unnatural and potentially harmful, companies are looking for caffeine substitutes. Global sales of energy-boosting products grew by 12% in 2012 with energy drinks accounting for 88% of sales, according to Euromonitor International. Vitamin B and herbal ingredients such as ginseng are popular energy-boosting alternatives to caffeine.

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