Data-driven online marketing is a $62 billion U.S. industry, report says

The digital marketing industry in the U.S. was valued at an estimated $62 billion last year, according to a study from the Direct Marketing Association. The estimate totaled the value of the data market, including publisher sales of demographic information and revenue from online advertisements and e-mail subscriber targeting, based on an assessment of 650 companies working in personal data. The estimate seeks to quantify the industry's value as consumer concern over online data collection has mounted, writes Elizabeth Dwoskin.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO