Dunkin' exec: TV and Twitter go together like doughnuts and coffee

10/15/2013 | Adweek

Dunkin' Donuts has started running TV ads featuring Twitter fans and the hashtag #MyDunkin, building on the success of a Vine TV commercial and a social focus on customer testimonials. "We're finding there's real synergy among social media, mobile and traditional marketing," Chief Marketing Officer John Costello said. "While each one works independently, the real power is integrating all of those things."

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