Facebook's "custom audiences" ad targeting relies on non-Facebook activity

10/15/2013 | Bloomberg

Facebook has launched a "custom audiences" tool that lets marketers target mobile users based on Web activities outside the social network. Facebook gathers information on Web history and application activity through the Facebook Exchange, using this data to match ads when users visit Facebook. "A bike retailer could reach people who started designing bikes on its website but didn't make a purchase," the company said.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO