Honey is a favorite for foodie marketing buzz

10/15/2013 | New York Times (tiered subscription model), The

Honey flavoring and bee mascots are the latest marketing tour de force with Jack Daniel's Tennessee Honey successfully joining the likes of General Mills' Honey Nut Cheerios. While bee marketing has crossed industries with the Dodge Charger SRT8 Super Bee, the tool largely relies on foodie culture.

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New York Times (tiered subscription model), The

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