Honey is a favorite for foodie marketing buzz

10/15/2013 | New York Times (tiered subscription model), The

Honey flavoring and bee mascots are the latest marketing tour de force with Jack Daniel's Tennessee Honey successfully joining the likes of General Mills' Honey Nut Cheerios. "When we look at how America is cooking, there’s an ever-growing interest in quality ingredients, artisanal ingredients. And honey is easy-access artisanal food," said Maile Carpenter, editor in chief of Food Network Magazine.

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