How Burberry prepared Ahrendts for the leap to Apple retail

In addition to decisions that brought the Burberry brand back under the company's control in international markets, departing CEO Angela Ahrendts focused on tech innovations that might stand her in good stead as she takes the retail reins at Apple. Burberry's stores are outfitted with iPads to facilitate sales and big interactive digital walls to engage shoppers, and the company live streams its Fashion Week shows to the Web and screens in flagship stores and uses its Art of the Trench website to actively engage with social media.

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