Qualcomm targets consumer market, minds

Qualcomm is shifting more than tripling its advertising budget as it aims to become a well-known consumer brand that powers the technology people love. Qualcomm's work includes blogs, native and video ads, Facebook campaigns, a smart watch and a partnership with Major League Baseball under new Chief Marketing Officer Anand Chandrasekher. Qualcomm is also working with its first corporate image agency, DDB.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA