Over the next 12 months, 64% of U.S. advertisers plan to increase their mobile spend, according to a survey from Advertiser Perceptions. Digital is the only other platform to surpass the 50% mark for advertisers planning to invest beyond the status quo. Among digital platforms, social media and video sites will see the biggest increases from U.S. advertisers.
Study: Two-thirds of marketers plan to increase mobile investments
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||