Study: Two-thirds of marketers plan to increase mobile investments

10/15/2013 | eMarketer

Over the next 12 months, 64% of U.S. advertisers plan to increase their mobile spend, according to a survey from Advertiser Perceptions. Digital is the only other platform to surpass the 50% mark for advertisers planning to invest beyond the status quo. Among digital platforms, social media and video sites will see the biggest increases from U.S. advertisers.

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