Taco Bell social platform to feature NBA "Buzzer Beaters"

Last-second, game-winning shots at NBA games next season will be featured on social media under Taco Bell's new "Buzzer Beaters" program. The effort is part of Taco Bell's deal as an official sponsor of the NBA. "Our fans are so actively engaged in social. Whenever there's an exciting play or an exciting moment on the court, it just becomes the most viral thing out there," said Emilio Collins, the NBA's senior vice president of global marketing partnerships.

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