Taco Bell social platform to feature NBA "Buzzer Beaters"

Last-second, game-winning shots at NBA games next season will be featured on social media under Taco Bell's new "Buzzer Beaters" program. The effort is part of Taco Bell's deal as an official sponsor of the NBA. "Our fans are so actively engaged in social. Whenever there's an exciting play or an exciting moment on the court, it just becomes the most viral thing out there," said Emilio Collins, the NBA's senior vice president of global marketing partnerships.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX