Virtual reality transforms CPG merchandising, marketing

10/15/2013 | Progressive Grocer

Virtual reality technology offers a faster, more efficient method for gathering marketing information and conducting testing environments and merchandising reviews, writes Steve Cole, chief marketing officer at Gladson. While creating a virtual store and stocking shelves with accurate 3D products can be a challenge for CPG companies, speed, versatility and cost savings are advantages that can be achieved through innovative technology.

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