What top B2B Facebook pages have in common

10/15/2013 | SocialMediaB2B.com

Facebook can be embraced successfully by business-to-business marketers if they adopt a listening approach that focuses on engaging customers and paying attention to how they interact, Derek Edmond writes. Other important steps to building a community include providing quality content, managing the conversation and engagement points, and measuring results. For Facebook, "attention is the yin, interaction is the yang," he writes.

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