C3 ratings reveal disparities in show, commercial viewing

Nielsen's long-awaited data on commercial viewing, called C3 ratings in industry parlance, reveals an average 3% differential between the audience for live viewing of the five broadcast nets' TV programming and the shows' advertisements. These gaps increase for shows viewed on playback devices as compared to live viewing.

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Advertising Age (tiered subscription model) · Wall Street Journal, The · Los Angeles Times (tiered subscription model)

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