Halloween is N.Y. chain's "Christmas season"

10/16/2007 | New York Daily News

Ricky's NYC, a New York-based drugstore chain with 22 locations, distinguishes itself from other chains by boosting its Halloween offerings. Founder Ricky Kenig started the trend 10 years ago when he stocked extra Halloween items on a whim and boosted sales, and now his brother, and business partner, spends six months focused solely on Halloween.

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