New American Airlines ads take off

10/16/2007 | Dallas Morning News (free registration), The

American Airlines is launching a new TV campaign featuring spots that take a light-hearted look at the reasons why people travel. The airline's VP for public relations, Roger Frizzell, said: "We've lightened up the brand a bit. Perhaps it's a chapter we've stolen from Southwest's book."

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Dallas Morning News (free registration), The

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