Report: Yahoo! Q3 search ad sales up 7.8%

10/16/2007 | Mediaweek

Yahoo!'s search advertising revenue grew by 7.8% in the third quarter of 2007, raising its market share to 20.4% during this period, vs. the previous quarter's 18.5%, according to a research report by SearchIgnite and RBC Capital Markets. The growth comes in the wake of the launch of the long-awaited automated ad-buying system, dubbed Panama.

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