Bud Light to be sole sponsor of this week's "SNL"

10/16/2009 | Advertising Age (tiered subscription model) · Mediaweek

Live from New York ... it's the first-ever single-sponsor episode of "Saturday Night Live." The Anheuser-Busch sponsorship will include a segment called "Backstage with Bud Light Golden Wheat" and will show previously unseen clips from "SNL," while ad breaks will offer looks at "SNL" viewing parties "hosted" by Bud Light Golden Wheat.

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Advertising Age (tiered subscription model) · Mediaweek

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