Salesforce.com's Benioff shares tips for shaping your public image

10/16/2009 | CNNMoney/Fortune

Salesforce.com CEO Marc Benioff shares tips and tactics learned during his career in his new book, "Behind the Cloud." Being able to shape your own image, through story telling, media relations and imagery, factors prominently in Benioff's advice, Stephanie N. Mehta writes.

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