Twentysomethings like brands that stretch their dollar, report says

10/16/2009 | Adweek

So-called value brands compare favorably with trendier nameplates for those in the 22-to-29-year-old "early careerist" demographic, J.D. Power and Associates has found. This age group ranked Old Navy just behind Anthropologie and Bath & Body Works, and was bullish on Arby's and Subway, as well as premium ice cream chain Cold Stone Creamery.

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