5-second Mountain Dew spot to run during NASCAR broadcast

10/16/2013 | Adweek

Mountain Dew used Twitter's Vine application to create animated, 5-second billboard spots. One creation highlighting its Dew Tour ran on NBC Sports recently, and another will run during an upcoming NASCAR race on ESPN. "Right now, we are really excited about the platform and how Vine speaks for millennial male consumers," said Todd Kaplan, director of brand marketing for Mountain Dew.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY