5-second Mountain Dew spot to run during NASCAR broadcast

10/16/2013 | Adweek

Mountain Dew used Twitter's Vine application to create animated, 5-second billboard spots. One creation highlighting its Dew Tour ran on NBC Sports recently, and another will run during an upcoming NASCAR race on ESPN. "Right now, we are really excited about the platform and how Vine speaks for millennial male consumers," said Todd Kaplan, director of brand marketing for Mountain Dew.

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