Commentary: How to frame LTCI discussions with baby boomers

10/16/2013 | National Underwriter Life & Health

Selling long-term-care insurance to baby boomers can be difficult, largely because they don't like to think of themselves as old, writes Jeff Sadler. Five strategies can help in selling long-term-care insurance to this group, he writes. Sadler's recommendations include framing the coverage as part of life-cycle planning, considering health care costs and selling to women.

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National Underwriter Life & Health

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