Consumers rate Subway's ads best among restaurants

Subway's ads scored the highest marks among restaurants in a Technomic survey that asked consumers to rate advertising on reliability, memorability and ability to induce hunger. The win was partially credited to the long-running Jared endorsements. "The length and authenticity of Jared's endorsement as a real person who, despite his struggles, has maintained a healthy lifestyle by eating Subway most likely resonates with consumers," said the study.

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