Consumers rate Subway's ads best among restaurants

Subway's ads scored the highest marks among restaurants in a Technomic survey that asked consumers to rate advertising on reliability, memorability and ability to induce hunger. The win was partially credited to the long-running Jared endorsements. "The length and authenticity of Jared's endorsement as a real person who, despite his struggles, has maintained a healthy lifestyle by eating Subway most likely resonates with consumers," said the study.

View Full Article in:

Advertising Age (free access for SmartBrief readers) · Los Angeles Times (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO