Customer values must guide digital marketing strategy

10/16/2013 | Forbes

Customer engagement and loyalty are often determined by how well the culture of digital marketing aligns with the "prevailing digital 'values'" of their target audience, Paul Dunay writes. Focusing campaigns on beating the competition can put off customers because the focus shifts away from interacting with them. Consumer data also must be part of the equation as brands inspire "consumers to smile, laugh, cry and ... spend more time and more money with them," he writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL