Endomondo fitness app runs its way to profitability

10/16/2013 | VentureBeat

The Endomondo fitness application has reached 20 million users, and it has logged more than 1 billion miles of activity such as running, walking and cycling. The app has used a combination of PRO-version subscriptions, advertising and premium upsells -- including heart-rate monitoring, weather information and other features -- to become profitable.

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