Facebook ad ROI is 1,790% better on iPhones

10/16/2013 | VentureBeat · MediaPost Communications

Facebook mobile ads on Apple's iPhone generate a 1,790% larger return on investment than ads on Android, according to a Nanigans study looking at 200 billion ads on Facebook. Retailers see a 162% return on investment with iOS campaigns, while Android campaigns return 10% less than the ads' price tag.

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VentureBeat · MediaPost Communications

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