General Mills moves cereal beyond the breakfast category

10/16/2013 | BakeryAndSnacks.com (France)

General Mills is taking cereal beyond the breakfast bowl with its new "Hello Cereal Lovers" campaign, which comes as the company attempts to reverse the decade-long decline of cereal consumption in the U.S. and boost dipping profits. Celebrity chefs will partner with the brand to create dinner and drink recipes using its branded cereals.

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BakeryAndSnacks.com (France)

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