How to avoid a social media meltdown

10/16/2013 | Forbes

IBM recently asked its workers to help develop a wiki with guidelines for social media use. Taking a collaborative approach to forging a social culture helps ensure everyone's clear about what's expected and what's acceptable, says social strategy chief Ethan McCarty. "Beginning the social conversation with your employees and working with them to establish a set of social guidelines will minimize the kinds of mistakes your brand makes," McCarty says.

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