How to turn consumers into green collaborators

10/16/2013 | Guardian (London), The

Companies can get consumer buy-in on green efforts and other campaigns by giving them a public space to participate, executives said last week at the SXSW Eco conference. "You must stand for a set of values and allow people to advance these values by aligning with you," says Eric Friedenwald-Fishman, founder and director of Metropolitan Group.

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Guardian (London), The

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