Mobile accounts for 33% of Google ad clicks

10/16/2013 | VentureBeat · Mobile Marketer

Smartphones and tablets now account for a third of all clicks on Google ads, but third-quarter data from The Search Agency suggest little effect from Google's new Enhanced Campaigns. "Enhanced Campaigns really hasn't changed the landscape in terms of performance. ... Bid management style is different, but largely we haven't seen a change in performance across search campaigns," said The Search Agency's Keith Wilson.

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VentureBeat · Mobile Marketer

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