PopSugar goes high end with Neiman Marcus mystery box

10/16/2013 | Adweek

PopSugar is developing a holiday version of its Must Have subscription box of fashion and home goods with eight mystery, luxury items from Neiman Marcus. The $250 box contains goods from brands such as Jonathan Adler and Le Métier de Beauté. "This box is going to be more expensive, but when you’re working with a high-end retailer like Neiman Marcus, you want to be able to go as high as possible. ... Our audience really loves the element of surprise," said Lisa Sugar, PopSugar's founder and editor in chief.

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