Report: Opening seen for mobile ticketing marketing to Hispanics

10/16/2013 |

Although Hispanics are more mobile-oriented than other U.S. consumers and commonly research movie listings on their devices, they lag in buying tickets via mobile, according to a report by MocoSpace and Social Lens Research. "Given the high attendance around holidays and opening weekends, there are tremendous opportunities for the movie industry to invest in event-driven and mobile commerce campaigns, screen takeovers, rich media and premium ad space," said Social Lens Research's Julie Diaz-Asper.

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