Report: Opening seen for mobile ticketing marketing to Hispanics

10/16/2013 |

Although Hispanics are more mobile-oriented than other U.S. consumers and commonly research movie listings on their devices, they lag in buying tickets via mobile, according to a report by MocoSpace and Social Lens Research. "Given the high attendance around holidays and opening weekends, there are tremendous opportunities for the movie industry to invest in event-driven and mobile commerce campaigns, screen takeovers, rich media and premium ad space," said Social Lens Research's Julie Diaz-Asper.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA