Retailers earning 152% ROI on Facebook ads this year

10/16/2013 | MediaPost Communications

Retailers have seen an average 152% return on investment for Facebook advertisements so far this year, according to a report from Nanigans. The click-thru rate for retailer ads climbed to 0.20% in the third quarter from 0.05% a year ago. Domain ads on Facebook with links to external sites had the highest ROI at 211%, the study showed.

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