Sony creates fake newspaper to start buzz for Spider-Man movie

10/16/2013 | FirstShowing.net

Sony has launched a viral marketing campaign for next year's premiere of "The Amazing Spider-Man 2," creating a Tumblr account for The Daily Bugle, a newspaper that appears in the comic. The fake newspaper published an article timed to coincide with the closing of New York Comic Con that contains hints about what's planned for the movie.

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