Tips for getting customers to register on your website

10/16/2013 | MarketingProfs

If you run a business-to-business enterprise, getting Web surfers to register on your site can lead to future sales, writes Bill Piwonka, vice president of marketing for Janrain. Strategies such as streamlining the registration process and offering something valuable to encourage customers to sign up can lead to more completed registrations, he notes.

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